Smashwords Forum: What percentage of ad revenue should authors receive from ebook ads?
Mobile advertising engages the user when it promises fun just around the corner. Keep the information location-relevant and suddenly it has greater urgency.
This type of advertising creates better interfaces for customers to connect with advertisers.
And it makes it easy for advertisers to get deep metrics on user behavior. Advertisers learn who’s looking at what, where they saw it, when they saw it, and what they did after they saw it.
This location-based movie ad introduces the elements of time and place, culminating in a potential transaction.
I can see advertising being a useful revenue source, but I don’t see any mention from google or other online ad delivery systems of how advertising revenue will be (or is being) split with the copyright holder of the content.
I believe authors providing content that generates advertising income should receive a portion of any advertising revenue generated by their copyrighted work.
My copyright licence that is included with every ebook Smashwords distributes clearly states “Copyright 2010 belongs to Ted Summerfield, except copyrights listed in Appendix; all other rights reserved by the author Ted Summerfield. No other part of this book may be reproduced or transmitted or performed in any form or by any means, including but not limited to, electronic or mechanical, photocopying, recording, theatrical performance, or by any information storage and retrieval system, without express written permission from the author, except for the inclusion of brief quotations in a review.”
That copyright makes it quite clear that “…all other rights reserved by the author….” I also made the point of using the words “including but not limited to” in the copyright notice ensure protection against use of my works for financial gain by others to which I haven’t agreed in writing. I certainly didn’t agree to give up my right to any portion of revenue generated by my work through advertising.
I compare this advertising issue to Google and its sharing of revenue with publishers. When I was with Google Adsense I had the opportunity to share in a portion of the advertising my copyrighted works generated.