Target Corp. has decided to drop Kindle products, including Amazon’s new Kindle Fire tablet, its range of Kindle e-readers and all accessories for the devices, including covers and chargers, says Target spokeswoman Molly Snyder.
Target will still sell other e-readers and tablets, including the Nook from Barnes & Noble , Snyder added.
“This is evidence that Target is getting more serious about Amazon as an enemy rather than a partner,” said Matt Nemer, an analyst at Wells Fargo.
Amazon ran Target’s website for several years, but that relationship ended last year amid a legal battle.
“That’s probably something Target now regrets,” Mr. Nemer said. “It put them behind in the world of multi-channel retail and let a serious competitor learn a lot about their business.”
Wal-Mart Stores, the world’s largest retailer, will keep selling Kindles, a spokeswoman said on Wednesday. An Amazon spokeswoman did not respond to requests for comment.
Target’s move comes as the retailer outfits some of its stores with special displays of Apple Inc. products, including the iPad, which competes with Amazon’s Kindle Fire tablet.
Source: Globe and Mail