I’m tired of reading about your low book or ebook sales. Do something about it.

crying cat

I want all you new authors out there who aren’t selling any books or ebooks worth a darn and are whining about your low or non-existent sales on Facebook, Twitter, Linkedin or other online locale to stop crying about it everywhere as the only sympathy you’re going to get is from your mom or your dog.

“I published BLAH BLAH BLAH on This Site or That Site or This Place and That Place and haven’t sold any. They are useless.”

“Blah Blah Blah is useless. I published there months ago and haven’t sold one book. Don’t use them.”

“My book (or substitute with ‘ebook’) took years to write and I haven’t sold one copy. Self-publishing is a waste of time.”

MAYBE YOUR BOOK SUCKS?

A few questions for all authors of low and non-existent sales:

If you published your work through companies like Smashwords or Amazon did you market links of your works on Smashwords and its affiliate retailers or Amazon on your web site or blog or Facebook or anywhere?

You did? Did you market it just a few times and then sit back waiting for the royalties to pile up in your bank account?

No? Oh, so you promoted your work everywhere and every day along with the millions of other authors promoting their works everywhere and everyday just like it was suggested by marketing pros and other authors on Linkedin (or some other social site). Good idea. Nothing like filling up social media sites with promotions for ebooks nobody reads.

Stop flooding social media sites with ebook or book promotions. Members of those sites are sick and tired of seeing them all the time.

Market yourself, make viewers interested in you, your viewpoint, your pictures, something, anything but just BLAH BLAH BLAH BUY MY BOOK. Or something similarly barf-worthy as “I just got another 5-stars for BLAH BLAH BLAH”. Okay, so who cares? Do you really think telling the world your work got 5 stars is going to convince people to buy your book, let alone even click on the link to see the review? Thousands of authors get 5 star reviews. Some authors even buy them or use phony names when writing a glowing review of their own work.

But you say even your Author Page or author blog doesn’t get much traffic? Gee, who would have guessed that hundreds, thousands, or millions of people wouldn’t flock to a site about a book and author nobody knows about or has heard about.

I hate to tell you this, but Author Pages or author blogs or anything similar only work worth a damn once you have an audience; a significantly large audience. Sure, you might get 50 -200 visitors a week or month to your author page or blog, but those visitors may have just landed there by mistake. Think about it. If you’re not selling any books then who is visiting your site? And if viewers are visiting your site and you’re still not selling any books or ebooks then perhaps there is a lesson there?

Lots of authors whine about low sales. Maybe it was a crappy book in the first place, maybe it had lousy editing, maybe you were charging $9.95 for something people felt was far overpriced, or maybe the ebook cover or description turned off readers.

Instead of whining about low sales or no sales on Amazon, Smashwords, Apple, Barnes & Noble, CreateSpace or elsewhere you should stand back and look at your work with fresh eyes and see why it didn’t sell.

Then fix it so it stands a chance to catch a reader and hold their attention long enough to part with their hard earned money.

Here is an idea, and it won’t cost you a cent (unless – shameless plug coming – you want to own your own copy of Buy This Book. Make Me A Millionaire available at all major online retailers for only $0.99)……. WALK IN THE OTHER PERSONS SHOES!

When marketing your work write the promo as you would want to read it. Think of the hundreds of times you bypassed a promo for an ebook and then remember what it was about the promo that caught your eye and held your attention long enough to click on the link to the promo item.

You’re a writer, goddam it, so write interesting marketing blurbs and tweets. And quit whining about your lousy sales because no one cares, probably not even your mom and especially not your dog.

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