An opportunity lies among those books that have high completion rates yet suffer low sales. Clearly those readers who have stumbled upon these books have loved them – so while the marketing team or editorial department may not have seen a winner among these titles, the reader did; it may well be worth experimenting with marketing efforts to see if the books catch on with a wider audience once they’ve been surfaced and attention is drawn to them.
Over all, being able to identify true reader engagement allows for more targeted allotment of marketing and publicity resources. For single titles that are over-performing in terms of engagement versus sales, is there potential to create more awareness, a follow-up title, or turn the title into a series of books?
This report from Kobo looks at data in the same manner as Mark Coker has done with his numerous Smashwords ebook reports like those listed here and here, but perhaps making the use of such data more clear to some authors.
Data from subscription services like Scribd and/or Oyster provide valuable information on completion ratios of your ebooks by readers, thus providing more insight for Smashwords authors of which works are consistently attracting readers and which works are not.