Global Entertainment and Media Outlook 2014 – 2018

Price Waterhouse Cooper Canada has released a comprehensive report on media and entertainment which contains information on books and ebooks. This overview may be useful for authors.

Key insights at a glance

1 Digital gains returned global consumer books revenue to growth in 2013. Global consumer books revenue grew in 2013 after years of decline, as the increase in e-books revenue surpassed the fall in print. Global consumer books revenue will increase at a CAGR of 0.9% to US$64.9bn in 2018.

2 China will become the second-largest book market in 2017. China will overtake Japan in 2014, and Germany in 2017, to become the second-largest book market in the world, with revenue of US$13.2bn, after the US with revenue of US$37.0bn. Education is increasingly a priority for many Chinese, as is professional development. In 2018, China will account for 35% of Asia Pacific’s total books revenue.

3 Growth in consumer e-books is strong, but slowing. While global consumer books electronic revenue remains high, increasing at a 17.6% CAGR over the next five years, growth is slowing as the market matures, with year-on-year growth down to 10.3% in 2018. With more reading taking place on tablets, publishers will increasingly have to compete with video, music and game content for attention.

4 Educational e-books have yet to gain traction…E-books are still to have a major impact in the educational space. Only 14% of global total educational books revenue will come from e-books in 2018, compared with 7% in 2013, falling behind consumer and professional e-books. The industry’s reliance on government budgets is preventing further increases.

5 …But educational publishers continue to invest in digital publishing. Despite barriers to growth, educational publishers are still backing digital publishing initiatives, especially in higher education. College electronic revenue in the US will reach US$2.2bn in 2018, accounting for 43% of total college book revenue.

6 Professional books will see the fastest migration to digital. No matter the size of the economy, businesses and the staff working in them will require the most up-to-date information available. Consequently, professional books is the category with the highest share of digital revenue, with 18% of global professional books revenue coming from digital sources in 2013, rising to 36% in 2018, when electronic professional books revenue will be US$8.8bn.

The above information – with graphs – is available for viewing here.

Overviews of the report on various segments of Media and Entertainment is available here.

The full report on Media and Entertainment is available on a fee basis and subscription.

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