A new home shopping channel will launch in the US early in 2016. It will be called, simply, Gun TV.
TV home shopping is synonymous with flashy jewelry, home décor and bargain accessories you never knew you needed. But Gun TV’s specialty will be exactly that: guns. It will also sell ammunition, accessories such as concealed-carry holsters and clothing, such as hunting jackets.
“We saw an opportunity in filling a need, not creating one,” Valerie Castle, one of the co-founders of the channel, told the Guardian. “The vast majority of people who own and use guns in this country, whether it’s home protection, recreation or hunting, are responsible.
“I don’t really know that it’s going to put more guns on the streets.”
Castle and her husband, Doug Bornstein, have spent long careers as consultants or executives in the television home shopping industry. They now plan to market “a broad range of the most in-demand products in the firearms market”, Castle said.
The channel had been planned for launch in time for the 2015 post-Thanksgiving and pre-Christmas shopping bonanza.
But a series of delays – about which Castle did not go into detail – have pushed the launch date to 20 January 2016. The channel will go live via national satellite and cable television providers.