Nordstrom will stop selling Ivanka Trump’s name-branded line of clothing and shoes, a company representative said Thursday.
The change followed a weeks-long boycott campaign, organized by an anti-Trump activist group called “Grab Your Wallet.” The group demanded the department-store giant cease doing business with the president or his family.
In a statement, the Nordstrom representative said that Ivanka Trump products were being dropped because of poor sales. Its statement did not mention the group’s boycott effort.
“Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” the statement said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
Shannon Coulter, who helps run Grab Your Wallet, said that number is down sharply from early December, when Nordstrom had 71 Ivanka Trump items for sale.
She celebrated Nordstrom’s decision as a milestone for the campaign, which began in October after The Washington Post obtained a video from 2005 that showed Donald Trump bragging about groping women during a taping of “Access Hollywood.” In that video, Trump boasted that he could “grab them by the p—y,” using a vulgar term for a woman’s genitals.
The “Grab Your Wallet” campaign has now targeted more than 60 companies — a group that includes Trump’s golf courses and hotels, those that sell Trump-branded goods, and other businesses whose leaders endorsed Trump or donated to his campaign.